I am crazy now, Chuck.
I'm sure most of you have seen the Burger King ads with the Tony Robbins clone extolling the virtues of the Angus Diet. It's even been running as an infomercial across the dial from the Ronco Showtime Oven and that ladder that can transform into 15 other types of ladders.
So for a laugh, I went to the site and clicked around. There's some funny clips and jabs at the whole self-help movement. But what stopped me dead was the Book.
Whoever designed this campaign for BK flat out wrote a 120+ page book about this fake doctor and his fake diet. All to sell a glorified Whopper. I really can't decide whether it's genius or completely moronic.